How to (and not to) write an effective email
Do you write annoying emails? Do you receive them? The reality is, a poorly written email irritates both the recipient and the sender.
Regular readers of this blog will be familiar with my argument that most digital activities within a smaller business are being incorrect…
The Minerals Council of Australia has batted away widespread criticism of its latest advertising campaign, telling SmartCompany the Twitter …
In the past, there’s been four benchmarks that are considered by most brands and marketers as critical factors behind successful email mar…
Google Analytics has a free tool that lets you track all your online campaigns effectively. It’s not exactly new. In fact, this tool has b…
During the week, I received a promotional email which demonstrated both the pros and cons of email marketing in one fell swoop. First the pr…
For some years now, I’ve been getting an email newsletter from an old colleague of mine who has his own web design business. The newslette…
Sending an email newsletter to customers, clients and prospects can be a great way of marketing your business. But there are easy mistakes t…
How to run a successful email marketing campaign Keep your customers happy Allow convenient ways for customers to unsubscribe. Avoid long-…
