Twitter confirms ‘official’ label for brands, governments, and media, but don’t call it verification
Twitter has confirmed the rollout of an 'official' label to distinguish real brands, government agencies and media, much like verification.
Should businesses pay Elon Musk’s $8 Twitter verification fee? PRs share their expert advice
Twitter's uncertain future has made it a brand risk in the eyes of Aussie PR professionals. But they're still telling clients to pay the $8.
From Volvo to Toyota: The best and worst EV manufacturers, ranked
Volvo's Polestar and Elon Musk's Tesla have topped the charts in the Climate Council's ranking of the best and worst car makers in the race to electrify their fleets.
Seven tweets that tell the story of the first few days of Elon Musk’s Twitter
What have you done, mate? In less than a week hate speech is already on the rise and celebs are heading for the door.
“Insanity”: PayPal reneges on US$2500 fine for users spreading misinformation
PayPal has apologised for a new policy that would've seen users penalised US$2500 ($3400) from their accounts for spreading what the company deemed misinformation.
Tesla’s Optimus falls short of being groundbreaking, but the attention could lead to better things for robotics
Elon Musk has now unveiled a prototype of Tesla's humanoid robot, called Optimus, which he hopes to mass-produce and sell for less than US$20,000.
Elon Musk is treating the $44 billion Twitter buy like it’s no big deal
The billionaire's decision to buy Twitter is entirely predictable for an intellectually arrogant man who is used to getting what he wants.
Elon Musk’s text messages shows how global tech leaders really operate
The text messages between Musk and the powerful members of his contact list show just how much appears to come down to ego and caprice.
Write a Musk-like manifesto to dramatically bring your business’ mission to life
While values are open to interpretation, a manifesto sets a clear standard of your expectations.
An interview with CelebJets founder Jack Sweeney: The teenager on Elon Musk’s bad side
What began as a homemade bot tracking Elon Musk quickly ballooned into @CelebJets, a tool monitoring the carbon footprint of celebrities.
SpaceX fired five staff for an open letter slamming Elon Musk. Can Australian businesses do the same?
SpaceX has reportedly sacked a group of staff members for writing an open letter slamming CEO Elon Musk as an "embarrassment" to the company. So how would this situation play out in Australia?
Why FoodByUs is asking its employees to come into the office four days a week
While debate rages between Elon Musk and Scott Farquhar over the benefits of remote work, FoodByUs co-founder Ben Lipschitz says it's "ideal" for his business to have employees in the office.