Posts tagged "discounts"

While the likelihood of something happening does affect customer decisions, what decision is made depends on whether the outcome is likely to be positive or negative.

Sometimes it is appropriate to entice customers with a little something extra: either in the form of a discount (so they pay less), or a bonus (so they get more). But which is the better option?

Click Frenzy kicks off this evening, offering thousands of discounts in what one marketing expert dubs “a virtual treasure hunt”.

Australian retailers' approach of "relentlessly" offering discounts is unsustainable and leading to billions in unnecessary promotions every year.

Department store Myer says an 80% drop in its net profit this year was partly due to “discount fatigue”, but a new approach to clearing stoc…

Fact: every business executive is a consumer.

Fact: every consumer, certainly here in Australia, is exposed to a barrage of discounting …

By Nicolas Pontes, Queensland University of Technology

When you walk through an Australian mall you are bombarded with signs saying “b…

An Italian wine bar has received worldwide attention after the owner issued a discount to a family with very well behaved children.

The I…

By Darren Ash
There are over 2.1 million active registered business in Australia according to ABS Statistics. It is estimated that at least…

How can I offer discounts on my products without impacting my brand? I’m trying to build a high-end jewellery business and don’t want to…

The Australian eCommerce industry has transformed into one of discounts and bargains, a new report from research firm Telsyte has found, wit…

Department store giants Myer and David Jones are urging suppliers lower their prices, saying persistently high labour costs and rents are th…