Posts tagged "digital marketing"

Startup marketing ends up being an afterthought for many founders, so here are 10 steps to get you started and help maximise sales.

Do you want strong word-of-mouth marketing for your business or startup? Here are the four key things you need to focus on.

While big data, machine learning and artificial intelligence seem like the norm for big tech companies, this small marketing business is getting on board.

The founders of data-driven marketing agency Yoghurt Digital have discovered being a new player in a traditional sector is “a double-edged sword”.

People trust what their friends and family tell them about businesses and brands, which is what makes word-of-mouth marketing so powerful.

The most powerful marketing tools a small business has in its repertoire are authentic word-of-mouth and advocacy.

Many of the jobs small businesses rely on will become "redundant roles" in the coming years, as automation pushes workers into more human-focused occupations.

Small business owners report falling victim to fake reviews. So what can you do to address the problem?

If you are in any type of service based business (professional, creative or trades) your personal brand is truly the jewel in your marketing crown.

The small business landscape is constantly shifting thanks to the introduction of game-changing technology, evolving consumer behaviour and …

Backlinks are to SEO what applause is to theatre – a result, not a cause. The focus should be on building your brand instead.

The beauty of artificial intelligence (AI) is its capacity to release marketers from the heavy burden of manual execution. Freeing the…