A fight for “Freckles”: Nestle forces regional chocolaterie into $5,000 rebrand Competition Priscilla Pho 19 February 2020 Confectionery giant Nestle has threatened legal action against a Victorian family-owned shop over the use of the trademarked term "Freckles".
How small brands can take down a Goliath Startup Advice Troy McKinna 13 June 2019 Big brands often exist to solve outdated consumer needs and pain points. The key to disruption is exploiting these vulnerabilities.