Why personalisation is the new branding mantra for businesses Marketing Marian Makkar 19 February 2024 Personalisation appeals to consumers who want to feel cared for and understood by their favourite brands. In fact, consumers are willing to pay more for the experience.
No two customers are the same: Why online retailers need to offer personalised customer journeys Retail Kelly Slessor 29 September 2020 Personalised customer journeys are about providing unique services and bringing a 'human' experience to the digital world.
“Go beyond the generic”: In a competitive digital world, personalisation is everything Branding David Jackson 14 July 2020 In this online world, a tailor made customer experience is key to set your business apart from its competitors.
