Posts tagged "data analytics"

Fiverr's latest Business Trends Index found that, despite rising inflationary pressures on petrol, sundries and bills, businesses are investing in growth and customer acquisition at a rapidly rising rate.

If the economy has shed one million jobs, then we’ve gained about one billion hours of available time, and it should be used for upskilling.

Australian businesses are falling short in taking up data analytics, but not for want of trying. Here's where to start, and what to avoid.

Data analytics is drastically transforming marketing strategies, and it is essential for today’s businesses to embrace this change.

When used ethically, big data can help solve some of society’s most difficult social and environmental problems. So here are five projects doing just that.

Business-to-business (B2B) companies are losing control over the customer experience due to convoluted buying processes and disconnected cha…

Retail experts say loyalty programs are becoming increasingly difficult to pull off in an online era, but that’s not stopping the Cotton On …

Startup founders should be looking to drive growth not just through demand generation, but through demand collection, according to ex-Netfli…

SmartCompany readers believe data analytics, artificial intelligence (AI), automation and the Internet of Things are set to be the biggest d…

Customers are one of your business’ most precious assets and if you don’t understand them, you’re flying blind.

Considering businesses te…

By Rob Livingstone, University of Technology Sydney

The challenge facing advertisers and advertising professionals is remaining releva…

Data analytics are not the sole remit of the IT department, nor should it be a be a back-room function that simply ticks a box. Used correc…