Posts tagged "dan monheit"

Tapping directly into unconscious behavioural biases allows business leaders, marketers and brands to anticipate how consumers will behave. With turbulent times ahead, knowing how humans operate is the only thing that will remain the same, says Dan Monheit.

Escaping the confines of category conventions is a fast track to getting noticed, says Dan Monheit from creative agency Hardhat.

While Omicron may have scuppered business travel’s recovery in the short term, we’ll be meeting face-to-face sooner than you think, says behavioural science expert Dan Monheit.

Australian advertising experts have praised a new Qantas ad that has many viewers longing to travel again, saying its message of hope is "exactly what we need right now". 

High profile members of the Australian advertising industry have teamed up to urge more Australians to get vaccinated by launching a creative campaign to counter concerns about the risks associated with the AstraZeneca COVID-19 vaccine. 

When you can't outspend your competition, you have to outsmart them, says behavioural science expert Dan Monheit.

A Melbourne digital marketing agency has embarked on a bold new pricing experiment. Hardhat Digital, which employs 20 people in inner-cit…