MoveActive: How fewer e-commerce sales helped this Smart50 Award winner
One secret to building Smart50 Retail award winner MoveActive's direct-to-consumer success: running fewer sales, and working to make the big ones count.
Black Friday and Cyber Monday 2023, by the numbers
This year's rendition is shaping up to be extremely important: as cost of living pressures clamp down on discretionary income, Australians appear more likely than ever to focus their spending on heavily discounted events like Black Friday.
Five unexpected Black Friday deals you may have missed
Here's a quick look at five weird and wonderful approaches to Black Friday from Australian brands.
Furniture retailer Ecosium is adding a 50% Black Friday surcharge to reduce excess consumption
The company is encouraging customers to delay their purchases until after the Black Friday sales period to “take a stand” against excessive consumption.
‘Rethink the frenzy’: Green Friday is taking on Black Friday to satisfy consumer hunger for sustainable stuff
Green Friday is a four-day online retail event that encourages Australians to ditch the click madness of Black Friday in favour of more mindful online shopping.
Consumer confidence plunges to GFC levels as crucial pre-Christmas trading period begins
Australian consumer confidence has fallen to levels not seen since the dawn of COVID-19 lockdowns and the depths of Global Financial Crisis despair, Westpac says.
“Christmas is in the air”: Click Frenzy launches November shopping spree as online sales boom
The biggest online shopping month is here and small businesses are making the most of what they hope will be the busiest November cyber sales frenzy yet.
Aus Post: November set a new all-time record for online shopping in Australia
According to Australia Post, online shopping throughout November beat last year’s record by 13%, and jumped 76% on 2019’s figures.
Reinforced technology is the key to retail success in the November sales season
For technologists working in the retail industry, the November sales season is the key time of year when they can expect their systems to be pushed to the limit.
Why Muscle Nation is adding a $100,000 giveaway to its Black Friday offering
With Black Friday weekend just around the corner, Muscle Nation is going above and beyond for its community of customers. Here's why it's "a no-brainer".
Downloadable tool: How to guarantee profitability on your Black Friday sales campaign
Chartered accountant Jason Andrew shares his exclusive profitable discounting calculator with SmartCompany Plus subscribers, explaining the financial tactics to guarantee profit in your Black Friday campaign.
Black Friday by the numbers
How much will Australians spend in the Black Friday sales? Here's a quick look at the shopping holiday, by the numbers.