Shoes of Prey’s collapse reveals the difficulty of understanding customers, and why startups need the right fundraising strategy
Looking at things retrospectively, it's easy to say 'Shoes of Prey should have never raised capital', but what does this teach us about fundraising?
“The kiss of death”: Investors in collapsed startup Shoes of Prey set to lose $35 million
Investors who poured over $35 million into once-promising fashion startup Shoes of Prey are likely to be left empty-handed
“We learnt the hard way”: Shoes of Prey collapses into liquidation, ending months of uncertainty
Australian fashion startup and former industry trailblazer Shoes of Prey has collapsed into liquidation, ending months of uncertainty.
The three problems that landed Shoes of Prey in trouble, according to Bernie Brookes
Former Myer chief executive Bernie Brookes explains why he believes Shoes of Prey ran into troubles, calling out price, range and lead times.
Shoes of Prey and the pros and cons of mass customisation
In 2009, Shoes of Prey set out to make exactly the shoes its customers wanted, but their customised shoes failed to “truly crack mass market adoption”.
