The birdbath principle: Attracting customers by reducing fear
Poorly placed birdbaths remind me of retail outlets where customers are anxious about entering the store for fear of being pounced on by a predator.
This blog will only be of interest if you’ve ever experienced someone:
refusing to change their mind despite evidence to the contrary…
If you think we’re tech savvy now, wait until you meet the ‘future’ you.
You’ll no longer carry any cash, won’t drive yourself …
Small businesses have plenty of advantages over corporates – they are more agile, often more willing to take risks and eager to do things …
