In my last article I covered pain points as a strategy to engage customers. This week I’m going to touch on two other things you can do.
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In my last article I covered pain points as a strategy to engage customers. This week I’m going to touch on two other things you can do.
…
There’s a tactic you might like to try the next time you are negotiating price with a customer. It won’t cost you anything. It will in…
Delight. A noun meaning a high degree of enjoyment or pleasure. Joy. Rapture.
If there’s a word that deserves a place on the over-expos…
Despite all the brains and bucks that go into loyalty programs, they are hard to get right and easy to get wrong if recent experience is any…
“If you want to know what your brand stands for just ask someone what they think…” has to be one of the most useless pieces of advice …
Companies are communicating more than ever before. So why does so much of it fail?
Amid entreaties to engage customers, an important firs…
The retail store isn’t dying. It’s just transforming, and most people are being left behind. The debate over whether a company should…
This year’s theme at RedBalloon is all about Customer Love. We have been playing a game to improve our NPS score… I was recently reminded …
I find it somewhat frustrating when people make simplistic claims and statements about salespeople like: “super sales performers are all ris…
There are those products and services which we have to buy and then there are others which are nice to have. If you want to drive high growt…
Avoiding bad debts and cash flow difficulties requires preparation. Implementing the following procedures in your business can help to ensur…
Katie Patrick started the Green Pages directory in 2006 after discovering a gap in the market for a register that connects customers with su…
