The name of the game in sales is “buy-in” and being interesting and valuable enough so that your customers seek you out. In a perfect w…
The name of the game in sales is “buy-in” and being interesting and valuable enough so that your customers seek you out. In a perfect w…
You need to offer customers an experience they can’t receive anywhere else. This can range from the quality of your product, to the level …
After a divorce my ex incurred a debt with a major telco. When they couldn’t find her they came after me, with a note on my credit file…
It’s a fact that small businesses can’t compete with big businesses (such as Coles, KMART or Harvey Norman) on equal terms. SMEs simply do…
Computer manufacturer Dell now sells products through its Facebook store, with countless companies using Twitter as a customer service chann…
This week Aussie model and aspiring social worker, Jesinta Campbell was decorated with the second runners-up sash in the prestigious Miss Un…
If you often read my blogs you’ll know I’m a big fan of a system. I love a checklist, a procedure, a manual; in short, I’m a big fan of maki…
I’m uneasy about taking on this client, but I’m not brave enough to turn business away. What should I do? The other day I took a call f…
I love zoos. I’m the first to suggest we visit a zoo on any trip, anywhere in the world. Of course, the better the enclosures and the more l…
Delighting customers does not build loyalty. Reducing customers’ effort does. These were the findings from a large customer service surve…
I’ll admit it without shame, I love the classic 80s television show Cheers. One of my favourite characters is Woody, the lovable, if a …
One of my businesses, Elephant Property, works in the notoriously underappreciated category of residential property management. The old adag…
