Why personalisation is the new branding mantra for businesses Marketing Marian Makkar 19 February 2024 Personalisation appeals to consumers who want to feel cared for and understood by their favourite brands. In fact, consumers are willing to pay more for the experience.
Six new customer personas that retailers need to know about Retail Morganne Kopittke 12 July 2023 The study also lays out pathways to growth for retailers to connect with customers who are facing economic pressures.
