The seamless CX trend isn’t just overrated, it’s wrong
Behavioural science expert Dan Monheit says killing yourself to create an outstanding, end-to-end customer experience is an admirable pursuit but also a complete waste of time.
How to prepare business for five post-pandemic trends
Five trends have started to appear for the post-pandemic economy and businesses must prepare to meet each one head-on.
Why you need to engage with your customers on their terms, not your own
The businesses that will succeed today are those that will put customers in the room when making decisions, and be brave enough to involve them.
Map the journey: The five stages of customer experience
This template from a customer experience expert lets you map out how customers interact with your business, through five key stages.
How digital health platform coreplus helped customers “survive and thrive” during a pandemic
When Yianni Serpanos founded coreplus, he was looking to solve a fundamentally broken part of healthcare — the siloed customer experience.
Undercover boss: How to mystery shop your business to improve results
A clear methodology for capturing data, setting higher benchmarks, and motivating staff to constantly improve.
The dos and don’ts of omnichannel retail
As Australia opens up post-COVID-19, retailers need to invest in their omnichannel experience to ensure they satisfy both types of customer.
From on-counter beans to clean isles: Three strategies for improving in-store merchandising
Here are some in-store merchandising tactics for smaller retail stores which will make a massive difference and cost very little.
“Go beyond the generic”: In a competitive digital world, personalisation is everything
In this online world, a tailor made customer experience is key to set your business apart from its competitors.
How solving one simple problem led to a 50% revenue jump for e-commerce startup Preezie
Preezie had been up and running for two-and-a-half years without getting a whole lot of traction, until it made one small change that set revenue soaring.
Optimise your payment experience: The complete guide to simplifying the payment process
Technology not only speeds up the checkout process, it also makes it easier for the customer to return for more. Read this ebook to explore which option suits your business' needs best.
Retailers rush to stave off Christmas blues as SMEs brace for discounting bonanza
Shoppers are expected to hold their wallets tight this Christmas as SMEs prepare to endure heavy discounting over the holiday period.