Posts tagged "customer acquisition"

By day two of CommBank SmallBiz Week 2023, it was clear that cybersecurity and cost-of-living concerns are the key issues for small business…

The businesses that will succeed today are those that will put customers in the room when making decisions, and be brave enough to involve them.

Marketing strategies are more important than ever as businesses reel from the pandemic. So what should you be doing — trying to attract or keep customers?

The hero’s journey is the perfect vehicle to explain your business journey and why you’re best placed to solve your customer's pain points.

While my top-line revenue was growing, I was actually losing money because I was servicing unprofitable customers. Here's how I sacked them all.

Fashion-sharing startup GlamCorner has tripled in size over the past year, and co-founder Dean Jones saying it’s pretty much all due to digital marketing

A video technology startup that launched in 2014 has clocked in a massive milestone of gaining 3.5 million users over 18 months, and is cont…

As a startup founder, how willing would you be to bare all about your revenue figures?

It’s a regular discussion between founders, obse…

The Christmas rush is critical for the success of countless businesses, but it’s not just companies offering stocking stuffers that stand …

At a time when misinformation spreads just as quickly as the real thing, it’s important to take information from all but the most credible…

After a decade of working in digital retail, Sydney entrepreneur Nick Lavidge’s frustration with online marketing agencies grew so big he…

On-demand cleaning and gardening marketplace UrbanYou is celebrating its first $1 million in sales following the launch of its revamped webs…