The combination of an increased use of social media such as Facebook, LinkedIn, WAYN, etc. and the proliferation of data these systems gener…
The combination of an increased use of social media such as Facebook, LinkedIn, WAYN, etc. and the proliferation of data these systems gener…
Negotiating the terms of a deal can be taxing at the best of times. But the challenge is particularly acute if the other party is based over…
What’s the best way of chasing up “warm leads”? At what point does a warm lead become a stone cold dead one, or should you just keep b…
It’s natural that start-ups keen to follow in the footsteps of on-trend businesses will begin to adopt their behaviour, down to the langua…
I’m importing some designer fashion brands to sell online. What should I do about my returns policy? How can I keep customers onside but a…
We get various emails, comments, calls etc about our service, both good and bad. How do I decide what suggestions to act upon and what to pu…
A large number of businesses, particularly those in the service sector, receive prepayments from customers for future services. In som…
Is there any particular trick to advertising to Gen Ys? I need to target this group in my marketing, but I have no real idea what works and …
Since their inception in 2006, Choice’s Shonky Awards have become the one prize that every Australian business doesn’t want to receive. …
If there were a book called “Dictatorship for Dummies”, lesson one would be to ban large gatherings of people. Most dictatorships …
We’ve just had our first year and our cashflow was very bumpy. We seemed to have big dips and I’m not sure why. We were doing the same t…
Are there any good tactics to encourage repeat sales from customers, other than big, formalised loyalty programs? I believe it’s p…
