It’s really no wonder that the majority of smaller business operators are reluctant to embrace social networking as a marketing tactic. We…
It’s really no wonder that the majority of smaller business operators are reluctant to embrace social networking as a marketing tactic. We…
Direct marketing has always been tricky for smaller business. Whilst ultimately more cost-effective for smaller business than the louder and…
When ‘digital’ started to reach critical mass in the mid-1990s, it was pretty obvious that some industries were about to be turned on th…
Not that long ago, many of us who provided project-style services to our clients (in my case film and video production) dreamt of the day wh…
There’s an old business saying that a friend used to remind me time and time again: “There are no friends in business.” Of course at t…
The term ‘digital divide’ has been with us for some time now. It was originally coined to describe the widening gulf between those ind…
Last fortnight, one of my favourite social network groups played host to a debate on what a good website should cost. The dialogue (much of …
Wow. The last time I got a response to anything like last week’s rebuttal of the retail heavyweight’s campaign to lower the GST threshol…
I really had to check the publication date of the story I was reading in The Sydney Morning Herald a few weeks ago. Yet again, retail mogul…
Regular readers of this blog will know that it makes a point of revisiting the topics that have the greatest impact on smaller business – …
One of the occupational hazards of so much blogging on such a cutting edge area as e-business is that we are often commenting on development…
Last week I looked at the benefits that Facebook can bring your business without even setting up a business page. This week’s blog looks…
