Posts tagged "conversion"

Marketing is a very different kettle of fish post-pandemic. SmartCompany spoke to Lauren Oakes, CEO of Megaphone Marketing, and Sabri Suby, founder and head of growth at King Kong, to get their top tips on brand-building in 2022 and beyond.

As Australia opens up post-COVID-19, retailers need to invest in their omnichannel experience to ensure they satisfy both types of customer. 

The visual, tactile power of video is the fastest way to ensure you are top of mind when your customer is ready to purchase.

Let's take a look at revenue, user experience and conversations, because not only is it great for your bottom line, but it's a lot of fun!

Personal word-of-mouth marketing from family and friends resonates more than advertising, especially in the context of planning a wedding.

Word-of-mouth marketing needs to be a priority, because 83% of Americans are more likely to purchase a product after receiving a verbal recommendation.

Social media groups are a marketing treasure trove, and utilising them correctly can result in a huge growth in content views and branding.

My first job after finishing university was with Coca-Cola Amatil. In those days the sugary concoction was often referred to as “black gol…

At Barrett, we get asked a lot about what is the right sales conversion ratio for sales teams.

And our answer is to offer more questions,…

There’s a tactic you might like to try the next time you are negotiating price with a customer. It won’t cost you anything. It will in…

Instagram is the new kid on the block when it comes to social media marketing and very soon there is going to be a whole lot more advertisin…

In the current climate of economic uncertainty, some independent small business operators will be predicting worse to come and considering w…