Posts tagged "content marketing advice"

New research reveals we are better off talking about a product's users than the product itself when sharing a statistic. Here’s why.

The Rolling Stones famously sang, “You can’t always get what you want” – and when it comes to businesses finding an agency that “gets them”, this often rings true. 

It’s that time of year when the marketing trend predictions for the next year -- 2024 -- start rolling in. Marketing expert Mia Fileman shares her top 12 picks for the upcoming year.

Once EOFY is over and we require a breather, digital marketers are faced with an inevitable sales hangover. Here's what they should do next.

As Checkmate becomes one of the most followed fintech products of all time, it's co-founder shares nine marketing tips.

A wave of free cash is set to land in bank accounts nationwide after the end of the financial year. But why do we blow our tax returns when we're frugal with everything else? Behavioural science expert Dan Monheit of Hardhat explains.

Two sisters-in-law founded Sisterwould in 2019 with a passion to create an inclusive and accessible haircare brand.

Are you wondering if you should boost that post? Will this be your winning ticket to business success? Perhaps that is the wrong question to be asking. 

Overpromising and puffery can all too quickly flip into a mosh pit of self-delusion and fraud.

When it comes to optimising reviews of your business, does it make a difference whether your customer said they ‘loved’ your product, or they ‘love’ your product?

The next article in our Q&A content marketing series produced by SmartCompany’s content agency, Bureau, features Suncorp’s Executiv…

If you’re serious about reaching more customers and growing your brand, why aren’t you giving more weight to your marketers’ ideas?