Posts tagged "consumer psychology"

The Federal Court has found Kogan misled consumers in a 2018 tax time sale by price jacking 600 items before discounting them.

How effective is price manipulation and discounting? Given checking and comparing prices is dead easy online, what could a retailer possibly gain?

“When would I use behavioural economics in my business?” Bri Williams outlines the four points at which businesses are triggered to seek behavioural economics solutions and the benefits they can offer.

Behavioural psychology can sound a bit like something that’s only discussed within lecture halls of universities rather than in the contex…

Customers of prepaid hamper and gift card service Hamper King continue to vent their spleens on social media this morning after delays in th…

According to recent SmartCompany research into customer payment habits of more than 400 SMEs, control – or a desire for it – is a decidi…

It’s no coincidence that when you visit large shopping centres, the experience feels eerily familiar. Centre maps are usually located in t…

A great little story grabbed my attention the other day. A supermarket in New York had set up “Man Isle”, an aisle dedicated to the shoppin…

We are really good at tricking ourselves into acts of indulgence. Take a study by Chandon and Wansink (2007) for instance that found that…