I was recently interviewed for a piece on how businesses were using behavioural economics, and where they were going wrong. While there’s …
I was recently interviewed for a piece on how businesses were using behavioural economics, and where they were going wrong. While there’s …
By Nicolas Pontes, Queensland University of Technology
When you walk through an Australian mall you are bombarded with signs saying “b…
Pedestrian traffic lights have been in the news lately, with a select few intersections in Melbourne changing from a little green man to a l…
Dimension Six. That’s the name founder Phil Knight was pushing before ‘Nike’ was chosen at the last minute. ‘Nike’ had come to one of his …
You’re great. I know you are. But is your eagerness to share with me how great you are actually turning me off?
One of the problems wit…
Aussie retailers are doing it tough. The Christmas period failed to meet expectations, large internationals like Amazon are knocking on the …
By Katherine Hunt, Griffith University
The Reserve Bank kept interest rates at a record low of 1.5% on Tuesday. Such low rates create ec…
St Valentine’s Day is looming so it’s a good time to have a peak at how online dating sites use behavioural techniques to their advantag…
How big should your smile be? That was the subject of some interesting research that looked at how the intensity of a smile in an advertisem…
If you’ve been watching the Australian Open tennis you will have been enjoying a serving of behavioural economics in action. Here’s what…
We’ve arrived at the end of the year and I thought I’d recap my articles from 2016 so you have an easy, one-stop-shop reference. Seeing all …
By Paul Harrison, Deakin University
When customers are offered a “cooling off” period, they don’t change their minds, even when th…
