Does uncertainty change how customers make decisions? Yes, according to recent research that found people were more likely to rely on feelin…
Does uncertainty change how customers make decisions? Yes, according to recent research that found people were more likely to rely on feelin…
Sometimes you have to write to customers, and sometimes you want to. Regardless, it is a surprisingly expensive exercise once you add the ti…
A small Victorian supermarket made the news recently when it created a “wall of shame” for people they alleged had stolen from them. Usi…
Have you ever completed one of those online personality profiles? Possibly the Myers-Briggs or DISC? Or maybe you glance at your stars occas…
I used to like a particular brand of high-end vacuum cleaner — let’s call them Trysumm — but then I had to call their customer servi…
US Shark Tank judge and real estate magnate Barbara Corcoran was interviewed on the podcast How I Built This recently and she shared some p…
It’s one of the great ironies that behavioural economics has a behavioural economics problem. Specifically, choice paralysis. When push co…
Have you ever wondered how to move customers (or stakeholders) along the decision pathway, from being unaware to ready to buy?
That was …
By Barbara T.H. Yen, Griffith University
Car parking matters to Australian business. Restaurateurs in Australian cities often resist par…
By Adrian R. Camilleri, RMIT University
A lot of consumers, when searching online for something to buy, will take a look at an online re…
One of the problems we have to overcome when corresponding with our customers is ending up in spam.
Now, I’m no technical expert, so I …
