Posts tagged "consumer behaviour"

Where should you spend your money to impress your customers? If you want to optimise your customers' experience, start with these two things.

If you are in professional services and occasionally get push back on your pricing, it means your customer is not convinced of your value. So you need to show them.

You may have noticed some brands attempting to represent themselves as provincial, “authentic” or perhaps natural? From craft beer to ca…

In an e-commerce store, are you better to present your product facing right or left? That was the subject of some recent research that consi…

A new law granting NSW consumers more time to spend gift cards has sparked calls for a nationwide clampdown on gift card expiry dates.

By Saurav Dutta and Nigar Sultana, Curtin University

From April 1 onwards, new Woolworths gift cards will no longer have an expiry date, …

You may have heard of two-speed economies, where some sectors are booming while others flat line? I believe there is such a thing as two-speed consumers as well, and by understanding the difference we can be more effective in how we go to market.

There may be altruistic reasons for companies to allow customers to pay how they feel, but research shows that pay-what-you-want pricing can sometimes lead to an increase in revenue.

Bunnings is one example of an Australian company struggling to cope with entrenched habits among overseas consumers.

Marketers struggling with consumer resistance to new products should be trying to leverage consumer habits rather than fight against them, research shows.

A landscape designer friend of mine was telling me about a client whom she had to talk out of pulling the pin on a project. Despite having t…

Following the lead of the New South Wales government, there’s now a push to extend gift card expiration dates across Australia from one to…