Posts tagged "consumer behaviour"

Over the course of 2018 businesses locally and abroad have taken some first, definitive steps towards sustainability. Steps that just 10 yea…

The government-mandated ban of single-use plastic bags in supermarkets has been met with resistance by those with a “yeah-but” mentality.

Research has shown that the pricing model you use can make a big difference to your business. So what is best for you – regular payments or a lump sum?

Small tweaks – like changing your Wi-Fi password, or using a noun instead of a verb – can make a difference to you and your business.

Customer text messages are important. The phone may be the most intimate form of interaction between you and them and it’s easy to overstep the mark.

Snapchat, AI, millennials, blockchain. Everything feels like it’s changing, faster than ever and all the time. But is that true and what does that mean for customer behaviour and how we engage customers today?

Consumer behaviour typically follows certain well-established patterns, regardless of the industry, as one a digital marketer and bartender can attest.

Businesses are weighing up the costs of queuing and using innovative ways to do away with queues, or at least make the perceptions of waiting less painful.

When designing an ad for your business or creating a website, visual design needs to be congruent with the substance of your message, says Bri Williams.

Effort is an important factor in the context of any behaviour change. More particularly, for behaviour to happen, the reward for change must exceed the effort involved.

Recent research has revealed the role that room lighting can play in decision-making, with darkness more likely to lead to more indulgent choices, rather than utilitarian ones. 

Consumers expect more warmth from small companies, and will punish you if you don’t deliver, new research has found.