“It was ridiculous”: How Jessica Ruhfus turned a $10,000 domain name battle into a $7 victory
What does it take defeat a domain name squatter seeking $10,000 for a URL? According to entrepreneur Jessica Ruhfus, founder of Collabosaurus and No.2 Co, the answer is simple: $7, the help of Australia's domain name authority, and a little bit of know-how.
Collabosaurus changes hands in rare women-led tech exit
Jessica Ruhfus founded Collabosaurus in 2015 as a matchmaking tool to facilitate collaborations between brands.
Behind the making of the viral Heinz x Absolut collab and the branding lessons for SMEs
By harnessing a popular TikTok trend, celebrity appeal and the nostalgia of both brands the collaboration honours the history and values of both brands. A key ingredient in any delicious collaboration.
Four female business leaders reflect on resilience in the face of adversity in 2022
Four female entrepreneurs share their advice on business survival, adaptability and honing your personal power.
My biggest mistake: Jessica Ruhfus, founder of Collabosaurus
Collabosaurus founder Jessica Ruhfus took a loan to get her business off the ground. Some 18 months later, it almost cost her everything.
Bootstrapped startup Collabosaurus launches brand collab app, after a surprise COVID-19 growth period
Collabosaurus is launching a brand collaboration matchmaking app, after an unexpectedly strong 2020 brought the business back from the brink.
Five marketing tips to help sole traders expand in 2021
With businesses continuing to embrace the trend of digitisation, we’ve put together our top five marketing tips for sole traders.
We often hear stories about businesses being built in spare rooms, garages and coffee shops… but there always comes a point when these businesses move into co-working spaces or offices and begin to hire. So, what was the first role you hired for, and why?
Who was the first person you hired when building your business? We asked three members of Smart Company's Brains Trust to share their experiences.
Double-down, iterate or abandon? How do you know when it’s time to kill off an underperforming product?
You've invested dollars, time and a lot of love into a product, but the product-market fit isn't what you expected... What do you do next?
“It’s amazing we survived”: Collabosaurus founder Jessica Ruhfus on bootstrapping, scaling and sleeping on the floor
Collabosaurus founder Jessica Ruhfus has gone from marketing pro to startup founder on the cusp of international growth, but it wasn't exactly plain sailing
