Businesses can no longer afford to stay silent on social issues Public Relations Rosanna Iacono 15 July 2022 Businesses that choose to remain on the sidelines of current social issues should not be surprised to find themselves the targets of activism.
Why social activism can sometimes benefit a brand’s apolitical rivals Advertising Jessica Vredenburg 9 May 2022 Weighing in on a divisive issue becomes a calculated risk. Customers may stop buying a brand if it supports the “wrong” side of an issue, or supports it in the wrong way.
Nike’s latest campaign isn’t inspiring — it’s lazy Advertising Michel Hogan 11 September 2018 There’s a fine line between assent and exploitation and Nike's campaign is flirting with the wrong side of it.
