To personalise or not to personalise? How to increase email engagement Marketing Nicole Kersh 15 August 2019 Email campaigns are the bedrock of a digital strategy. But you’re facing stiff competition, with more than 293 billion emails sent every day.
King Kong Smart50 Awards 2018 SmartCompany 1 November 2018 Much like its namesake, 32-year-old founder Sabri Suby’s digital marketing agency King Kong is big, hairy and audacious.
“No guarantee of higher click-through rates”: Evidence needed to prove value of personalised Facebook advertising Online Marketing The Lead South Australia 30 August 2018 Targeting social media users with personalised advertising tailored to their psychological profile is no guarantee of higher click-through rates.
