How has your marketing and messaging changed in the lead up to Christmas 2020?
This week, Gautam Mishra, Dean Salakas and Justin Moran share how their teams have adjusted their Christmas marketing strategies.
So far, there’s little reference to COVID-19 in this year’s Christmas ads: Here’s why
This year's Christmas ads so far have something in common: they do not say the 'c' word or address the pandemic too directly.
This holiday season shoppers will act differently online and in-store: Here’s how retailers can prepare
The new normal is embedded in our everyday lives now, and for shoppers, this will continue into the 2020 holiday season and beyond.
Carnell calls on Morrison to outlaw payment times in excess of 30 days for SMEs amid coronavirus invoice extensions
Payment times in excess of 30 days should be outlawed, Kate Carnell says, noting a deluge of big businesses using COVID-19 as an excuse.
A shocker Christmas: Retail slides 0.5% in December as traders brace for a rough 2020
Dashing hopes that Aussie shops may have eked something to write home about last December, ABS figures reveal total turnover fell 0.5% month-on-month.
Gift cards, clothes and cooking classes: What Australians will be splurging on this Christmas
From clothes and shoes to turkey and Christmas pudding, Australians are set to splurge hundreds of dollars this holiday season.
Six ways to support small business this Christmas
The dollars you spend with a small business really count at Christmas. Here are six ways to support small businesses this festive season.
Christmas public holidays: Your guide to retail trading this festive season
What days are public holidays this Christmas and when can retail shops open? Here's SmartCompany's state-by-state guide to Christmas public holidays.
Retailers rush to stave off Christmas blues as SMEs brace for discounting bonanza
Shoppers are expected to hold their wallets tight this Christmas as SMEs prepare to endure heavy discounting over the holiday period.
E-commerce retailers are popping up in empty shops for Christmas — but Modibodi is doing things differently
'Tis almost the season, and as small businesses across the country prepare for the Christmas rush, e-commerce brands are opening pop-ups.
Trick or treat? Meet the SMEs partying in the office for Halloween
As Halloween gathers steam in Australia, businesses are celebrating the holiday by holding in-office parties and Facebook Live events.
More than 50,000 people pledge to boost drought-affected communities and #BuyFromTheBush this Christmas
The NSW government yesterday urged metropolitan Christmas shoppers to buy from drought-affected regional retailers, launching an online Buy Regional hub.
