How retailers can kick their digital presence up a notch this holiday shopping season Online Marketing Joe Frazer 27 November 2020 E-commerce sales are predicted to balloon by 25% and 35% between November and January this year, compared to a 14.7% increase last year.
How has your marketing and messaging changed in the lead up to Christmas 2020? Brains Trust Gautam Mishra 27 November 2020 This week, Gautam Mishra, Dean Salakas and Justin Moran share how their teams have adjusted their Christmas marketing strategies.
So far, there’s little reference to COVID-19 in this year’s Christmas ads: Here’s why Advertising Kelly O'Hanlon 18 November 2020 This year's Christmas ads so far have something in common: they do not say the 'c' word or address the pandemic too directly.
Five ways small retailers can prepare for a very different Christmas season Retail Jeremy Goldman 3 November 2020 There is no sugar-coating it. This year’s Christmas season is going to be unlike any that small businesses in Australia have seen before.
