You need a ‘chief purpose officer’ (but it’s not who you think)
In today’s overhyped purpose climate the question of who should carry the mantle of 'chief purpose officer' is an open one.
Greg L’Estrange at Gunns, Larry Mullin at Echo, and soon, Andrew Reitzer at Metcash. All chief executives, and all gone, or soon to be….
When the board of listed funeral-provider InvoCare headhunted Andrew Smith from luxury retailer Oroton, where he was chief financial officer…
