Businesses that should have the resources and experience to avoid being unprepared for major catastrophes found themselves engulfed in crises this year.
When you’re in the public spotlight over a high-profile issue, it’s a common misapprehension that an organisation must speak to the media — and right away.
The rise of social media has increased the danger of getting it wrong and the costly consequences for reputation. Yet the argument continues about who should take the lead in a crisis.
