Posts tagged "business brand"

"A pet peeve of mine is when people talk about things 'the brand' does. The organisation and the brand are related, but they are different."

Your brand.  It’s important.  But brand positioning is often the first ‘fail’ people make when entering into the business world. 

Why …

Here in Australia, we are mired in stories about financial institutions acting with flagrant disregard towards what they say they stand for, so I found it a refreshing reminder that there are still good intentions out there.

Professional networking platform LinkedIn is bringing video sharing to its users, but marketing experts say there are a number of key differ…