This business owner told me not to buy his product: Now I’m a customer for life Advertising Ian Whitworth 15 February 2023 A simple approach has helped a business owner not only survive but do well, in an area that has experienced total carnage in recent years.
How do you get your audience to actually care about your brand? Marketing Kady O Connell 15 October 2020 Your potential customers will zone out if you don't make them feel anything. Here are three ways to evoke emotion through your brand.
As economic uncertainty grows, is it time to stress test your customer base? Cashflow Darrell Hardidge 9 September 2019 Rarely do business owners consider stress testing their customer base. And of those who do, few know how to do it accurately.
Want unshakable customer loyalty? Forget satisfaction and focus on appreciation Strategy Darrell Hardidge 30 July 2019 The most successful small businesses see customer satisfaction as a starting point and unwavering loyalty as the ultimate goal.
The freebie philosophy: Why giving away free stuff will make your business money Sales Nicola Moras 5 March 2019 In the saturated world of e-commerce, small businesses need to adopt the age-old practice of ‘try for free before you buy’.
Satisfaction isn’t sufficient: Why businesses should focus on customer appreciation Strategy Darrell Hardidge 28 November 2018 Satisfaction is just the starting line in the race of customer loyalty. Businesses need to focus on customer appreciation if they want to build loyalty.
