Posts tagged "bri williams"

Why retailers must be open about pricing, have easy-to-view stock availability and diminish perceptions of cost through numbers psychology.

Business owners need to shape the context in which the transaction will take place, and then offer up their frame of reference.

The fact that the Little Shops campaign is going gangbusters means it warrants an explanation. Here's why customers are responding so positively.

This blog will only be of interest if you’ve ever experienced someone:

refusing to change their mind despite evidence to the contrary…

Our names are central to our identity, so misspelling them can be detrimentally interpreted as attacking someone at very their core.

As customers, the scope of options we desire and number of varieties we end up buying may depend on the time of day we make our decision.

Research has shown that the pricing model you use can make a big difference to your business. So what is best for you – regular payments or a lump sum?

Small tweaks – like changing your Wi-Fi password, or using a noun instead of a verb – can make a difference to you and your business.

Customer text messages are important. The phone may be the most intimate form of interaction between you and them and it’s easy to overstep the mark.

I thought it was just me. When deciding what to tackle when I find myself with a free hour I invariably pick at bits and pieces rather than …

When designing an ad for your business or creating a website, visual design needs to be congruent with the substance of your message, says Bri Williams.

Effort is an important factor in the context of any behaviour change. More particularly, for behaviour to happen, the reward for change must exceed the effort involved.