Posts tagged "bri williams"

Behavioural economics can be applied across all aspects of running a business, because wherever you have people, you have the need to influence action.

Learning to manage our own behaviour and establishing positive habits is the cornerstone of a productive and healthy life.

By skilling yourself in behavioural influence you gain efficiencies every day, in every interaction, turning your traffic lights green.

Most people turn up to work wanting to do a good job — your task as a leader is to inspire your staff to listen and follow through. So here's how.

If dealing with staff performance is soaking up too much of your time and energy and you’d prefer to be focussing more gratifying activities, read on.

According to new research about consumer choices, if you are selling something healthy or virtuous, cueing busyness may work in your favour.

Here's how you can "lead an individual or group through the need to change so they get on board and stop resisting you."

Poorly placed birdbaths remind me of retail outlets where customers are anxious about entering the store for fear of being pounced on by a predator.

Time and again the use of environmental primes, or nudges, have been set up in the Shopify offices as a way to shape employee behaviour.

The environment in which a decision takes place plays a large, and often overlooked, role in shaping an outcome.

When it comes to behavioural economics (BE) and segmentation, they are best when used together in a specific sequence. I call this BEgmentation.

Behavioural economics is an amazing opportunity to get better outcomes from every single interaction you have with other people.