There’s a cut-price airline, let’s call them “Cookiejar”, which uses a bag of behavioural techniques to influence its customers. Per…
There’s a cut-price airline, let’s call them “Cookiejar”, which uses a bag of behavioural techniques to influence its customers. Per…
Lodging yourself in the headspace of your customer is the goal of most marketers. Having a “share of mind” helps in your quest to gain �…
My friend Jill was about to close a big sale. It had taken significant time to develop the proposal and a relationship with her customer, an…
A while ago I wrote about a(nother) botched loyalty scheme by one of Australia’s leading retailers. Guess what? They’ve just relaunched …
Insurance is one of the most challenging products in market. For marketers it is highly regulated, competitive and price driven, and for con…
While walking the dog the other morning I was struck by a racket coming from a gum tree. It was as if the tree itself was making loud screec…
My first job after finishing university was with Coca-Cola Amatil. In those days the sugary concoction was often referred to as “black gol…
Do you ever feel like you are hitting your head against a brick wall, frustrated that people aren’t doing what you expect them to or what …
Theft from self-service checkouts has been in the news lately, with one researcher claiming stock losses of nearly 4% compared with 1.5% fro…
Less than two years ago an Australian energy retailer ran an ad campaign with the tag “Energy, made fresh daily”. Just like eggs, brea…
One of the big assumptions we make when trying to change behaviour is that a plan will help. In other words, if we map out the specifics of …
A friend recently shared with me a clip from the classic UK comedy, Yes Prime Minister.
Two bureaucrats, Sir Humphrey Appleby and Bernard…
