Should you use emojis in your business communications? 👍 or 👎
It turns out emojis can help you persuade your customers, but only if they reiterate your message rather than replace it.
There are reasons why staff ignore your emails. Here’s the fix
We spend a huge amount of time writing and receiving emails, and yet, employees regularly disregard messages. So what can you do about it?
How to get 65% more funding interest in your startup
As an entrepreneur pitching investors for capital, choosing the right elements to include in your presentation is pivotal.
How many choices should you give your customers? Here’s how to best optimise options
Customers are confronted by thousands of decisions a day, so how can you make the process of choosing more straightforward?
What motivates people? Experts say it’s not money or perks
In an era of large salaries and bonuses, it seems almost counter-intuitive to suggest that non-financial rewards are the greatest motivators of talented people at work. But we may be wrong.
Labelling affects customer decisions. Here’s how to get it right
A label comes with pre-existing psychological associations that can work for or against a customer’s desire to engage with us.
Duolingo designs for failure. Here’s why your business should too
When it comes to designing habit-building products for your customers, the secret you may have overlooked is this: helping them fail.
Are people more risk averse post-pandemic? Here’s how uncertainty actually affects customer behaviour
While the likelihood of something happening does affect customer decisions, what decision is made depends on whether the outcome is likely to be positive or negative.
Are your staff ignoring you? Here’s how to fix it
The reality is that when staff tell you they’re not feeling informed by your communications, it's usually a problem of perception.
Is it better to offer your customers discounts or bonuses?
Sometimes it is appropriate to entice customers with a little something extra: either in the form of a discount (so they pay less), or a bonus (so they get more). But which is the better option?
Five tweaks in two weeks: Small changes that will make a big difference to your business
These small refinements to your business will have a big impact on your customer experience.
Eleven ways to better your customer service and win customers over
It’s no surprise that how you treat your customers is key to gaining and retaining them. What is a surprise is that so many businesses are getting the basics wrong.
