Posts tagged "branding"

In July, Nestlé lost its case in the European Union to protect the four-finger shape associated with KitKat, generating discussion about shape and design.

The next time you’re making a promise deep dive into what you intend.

If you are in any type of service based business (professional, creative or trades) your personal brand is truly the jewel in your marketing crown.

When thinking about brand, marketing gets most of the love, so here is a list of things you should consider when you think about achieving a brand result.

The new must-use approach to collaboration for trending brands is licensing: a strategic mix of marketing, sales and law.

When promoting your new brand you must use structured data to help Google understand the relationship between searches and your web pages.

The Spanish brand, the gold star of Estrella, has used storytelling to antagonise its fierce rival and market leader in Amsterdam, the red star of Heineken.

It’s 9am on a Tuesday and gathered around the table is a smattering of people from executive and management ranks with one task: come up w…

Many Aussies are open to the prospect of being used for advertising by the brands they like “in unusual and personal ways”, including sponsorship of photos via social media, according to recent YouGov Omnibus research.

Here in Australia, we are mired in stories about financial institutions acting with flagrant disregard towards what they say they stand for, so I found it a refreshing reminder that there are still good intentions out there.

Sadly, the list of people and institutions we trust in this world is getting ever shorter. Over the past couple of decades, the public has lost faith in politics, media, business and other authorities. Who can you turn to in this age of fake news and declining trust? Mums, of course.

The founders of men's fashion brand YP Threads say they have learned an important lesson after sending an email to customers claiming the company had photos of them doing "weird stuff" and that these would be released unless they bought some shirts.