Posts tagged "branding mistakes"

When Andy Miller, Ben Holdstock, Peter Brennan and Jordy Smith were in the early stages of founding their non-alcoholic beer business Heaps Normal, they received an email which could have derailed the entire business plan. 

Companies are being busted for profiting from iconography associated with racism and historical imperialism. What does this mean for the future of branding?

We have all stuffed up and will do so again in many different ways. After all, we are not robots and mistakes are part of life and the human condition.

Blanding, simplification, minimalism or dumbing down for your audience? Call it what you will, it’s been gaining momentum.

Brand identity is the aggregation of all the little pieces that make up how your company will be perceived.

The problem with rebranding is unless you first clean up what’s underneath, it won’t last, and it will be a matter of time before the rot resurfaces.

When thinking about brand, marketing gets most of the love, so here is a list of things you should consider when you think about achieving a brand result.

The new must-use approach to collaboration for trending brands is licensing: a strategic mix of marketing, sales and law.

When promoting your new brand you must use structured data to help Google understand the relationship between searches and your web pages.

Your brand.  It’s important.  But brand positioning is often the first ‘fail’ people make when entering into the business world. 

Why …