Posts tagged "brand"

Can you even change a culture? Evidence suggests it is an uphill battle at best, but thinking about what you feed it is a good place to start.

From confiscated websites to "telecommunications hell", here are five ways small businesses were hard done by in the year that has been 2018.

Prepare for a bigger and better 2019 by revisiting six evergreen ideas from this year that will help shape your brand in the future.

While incremental attrition of time is kryptonite for an organisation’s core values, conscious effort and habits are the sun.

Businesses report having their websites ripped away from them in a crack down on prohibited terms by auDA ahead of a broader regime change.

Poet and philosopher David Whyte’s work “Start Close In” is a poetic instruction manual for organisations trying to achieve their brand.

Organisations lean towards "increasingly visible busyness because they lack a better way to demonstrate their value" and understanding on achieving brand.

Technology has forced every brand to adapt, as consumers now have access to the products they never knew they wanted.

If you want to shift a culture, you can either help your employees change the way they think, or fire everyone and hire different people.

"A pet peeve of mine is when people talk about things 'the brand' does. The organisation and the brand are related, but they are different."

An organisation’s brand is a result. But what are the elements that contribute to the achievement and how do they relate to each other?

When thinking about brand, marketing gets most of the love, so here is a list of things you should consider when you think about achieving a brand result.