Posts tagged "brand"

As a brand selling to Gen Z, we had to consider, early, on, how we reached them and why they should listen to us. This is what we learnt.

The Michelin Guide changed the game. To this day, chefs endure crushing stress and overwork to retain their Michelin star status.

In such a cluttered marketplace, if your product isn’t good then you won’t sell anything, no matter how much you advertise.

I really thought we had moved beyond brand equals logo. Yet, somehow, it seems to end up back at how things look and feel.

Why not harness the power of social media to let others hear your voice, your story and the value you want to offer in the world?

Look across the landscape of any organisation and you will see plenty of 'no/or' thinking that should and could be 'yes/and'.

As we grow and evolve, learn new things and develop new passions, the average person will change careers between five and seven times.

Brands are achieved not created. They take time and are the compilation of thousands of unsung actions and decisions made daily within organisations.

Perhaps the path to fixing an organisation’s broken promise begins with acknowledgement by the promiser and forgiveness by the promisee.

What happens when our values (our non-negotiables) get eaten by the things we do or want to do?

Here’s the bottom line up front: you are your brand, and it’s a good idea to know what people are saying and feeling when your name is m…

If you want a different brand result, a place to start is the whats and hows of your everyday actions and decisions — your habits.