Continuing my series of answering questions sent in by you, this week’s question asks about the all-important values of an organisation. W…
Continuing my series of answering questions sent in by you, this week’s question asks about the all-important values of an organisation. W…
Far too often I am brought in to consult a board or CEO on the importance of their ‘brand’ — only to realise it is the last item on th…
Continuing my series of answering questions sent in by you, this week’s question asks about the intersection of sales and customer service…
One of greyhound racing’s biggest sponsors has pulled its sponsorship following the live baiting scandal exposed in this week’s Four Corne…
“What’s the difference between PR and marketing?” It’s a common question and one that was posed to me last week when I presented a w…
Chief executive officer of Lego, Joergen Vig Knudstorp, in front of a wall of Lego The technology and telecommunications sectors dominate th…
Continuing my series of answering questions sent in by you, this week’s question asks about brand management. How can a small company mana…
In the first of what I hope will be lots of great questions, here is one about how to handle brand when a company splits in two. Due to circ…
My first blogs for SmartCompany were in 2007 and in the ensuing years I think I’ve covered the chapter and verse of things brand, with a s…
Can a social media campaign save a business from liquidation? That’s what Nahji Chu, founder of Vietnamese food chain MissChu is hoping, f…
I am often asked, “What’s the one thing I can do?” My response is most usually, “To do what?” Because it depends. Sometimes there …
I’m going to make it short and sweet this week. I’ve recently had a number of conversations with people where my brand advice to them ended …
