When an entrepreneur is building a brand the focus is often on the ‘doing’ side of things. For too many that starts and stops at the ven…
When an entrepreneur is building a brand the focus is often on the ‘doing’ side of things. For too many that starts and stops at the ven…
Two companies. Two well-intended product changes. Two expensive and embarrassing examples of how failing to understand real-world behaviour …
Dettol is Australia’s most trusted brand, according to a survey conducted by Reader’s Digest. Long-established companies such as Colg…
“Actions speak louder than words,” so the saying goes, and with apologies to all my writer friends, I’ll have to agree with that senti…
How does a company go from the concrete visual language of “a computer on every desk and in every home” to this? Last week the chief e…
Australian furniture designers are regular victims of big businesses ripping off their design, according to Priyanka Rao, who heads up Lu…
I’m not sure how many times I’ve heard people in businesses say “Oh we couldn’t say that, we need to sound professional”, which sa…
Instead of trying to buy brand, look inside the business and use what is really going on, what actions are really being carried out to shine…
Let’s face it. Some of us are a little more comfortable with being the face of our brand than others. Richard Branson, Donald Trump, Dick …
The encouragement to explore and keep asking questions is a bit of a central theme these past weeks. Even the engagement blog last week was …
The brand question this week is a great doorway highlighting something every company tries to avoid… What’s going on with McDonald’…
I’ve been doing a bit of advisory work with startups recently as they consider what brand looks like in their early stages of development….