For a number of weeks now I’ve been recommending the book The Score Takes Care of Itself by the late Bill Walsh and Steve Jamison. While …
For a number of weeks now I’ve been recommending the book The Score Takes Care of Itself by the late Bill Walsh and Steve Jamison. While …
For years now I’ve been using the example of terms and conditions when I talk to organisations about customer experience issues. It’s a …
What do an author, a highly decorated Navy Seal and building brands have in common?
While listening to Four Hour Work Week author Tim Fer…
In an article on FastCompany a few years ago, Bob Frisch made the case that “Culture Vs Strategy Is A False Choice”.
In a nutshell hi…
A brand requires a steady balanced diet of thought and action, interaction and reaction, constantly feeding the result. What often happens i…
“’The hardest thing is to be sincere,’ young André Gide wrote in his journal in 1890, decades before receiving the Nobel Prize…”
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What are the enemies of building a brand? The desire to fiddle, resistance, and the doldrums.
The first one – the desire to fiddle –�…
“If you want to know what your brand stands for just ask someone what they think…” has to be one of the most useless pieces of advice …
Entrepreneur Ruslan Kogan will operate Dick Smith as an online-only electronics retailer from June, after purchasing the brand’s intellect…
How can Optus even consider the idea of changing its name? Or furthermore, absurdly consider changing it to what has been effectively its po…
Every week I see the stories trumpeted across the pages of the business press. “Brand launch”, as if it is a space shuttle shimmering wi…
I’m a voracious reader and always on the look out for titles to add to my reading list. It’s particularly nice when that reading connect…
