Posts tagged "brand value"

By subconsciously aligning itself with a sporting legend like Cristiano Ronaldo, Coca-Cola's perceived brand value went up. So why did a three-second move make it plummet down?

Investors and business people usually value companies based on the balance of assets and debts at the end of a financial year. But research shows they should be valuing their employees’ ability to innovate while using their existing physical assets.

Woolworths is no longer the most valuable brand in Australia, according to Brand Finance’s 2016 Global 500 report.

Last year, Woolies t…