Posts tagged "brand storytelling"

Here are four reasons why it is wise to spend a little time and money, early on, to get your business' brand right.

The hero’s journey is the perfect vehicle to explain your business journey and why you’re best placed to solve your customer's pain points.

With a strategic approach, there is a clear path towards creating content that engages your audience and warms them up for the sales process. 

"Selling is the vehicle that allows opportunity to flourish and people to prosper. Nothing happens until something gets sold."

We must not overlook the increasing importance of storytelling in sales and marketing, as it takes our sales teams beyond presenting features and benefits.

When it comes to storytelling it was Christopher Booker that believed there are only seven stories anyone could ever tell. They have all bee…

How content marketing is crucial if you want to work with Google to make sure your website gets seen by your customers. What’s the brand…