Australian flower delivery startup LVLY acquired for $35 million by south-east Asian e-commerce firm
Local flower delivery startup LVLY has been acquired for $35 million by tech firm Limitless Technology, amid ongoing growth in online flower delivery.
Working with brands is no longer a ‘reliable’ stream of revenue for online creators, Linktree report suggests
Approximately 70% of creators earn only a fraction of their total income from brand deals, according to Linktree's first Creator Report.
Why the Adore Beauty and 7-Eleven coffee scrub collaboration is a genius marketing play
The coffee scrub collaboration between retailer Adore Beauty and 7-Eleven is surprising and delighting consumers. Here's why it works.
SMS marketing: Four ways to improve the success of your campaigns
Over the few decades it’s been around, SMS has become a game-changer for the way we communicate. Here's how it can change the game for your brand as well.
“Be sensitive, not silent”: How to tailor your brand’s marketing in a time of crisis
A period of crisis isn't the time for your brand's communications to freeze - it's time to get genuine. Here are a few critical pieces of advice to help navigate the COVID-19 recovery period.
Five brand marketing lessons to take from COVID-19
Consumers are chasing a way to form more personalised connections with the businesses they choose to purchase from. Here's five brand marketing tips to take from the pandemic.
How I made my book subscription service a profitable business using social media
Luxuread founder Katie Moore shares the most important steps that every business can take to succeed on social media.
“Yesterday’s spam may very well be today’s business opportunity”: The lessons companies can learn from the COVID-19 lockdown
Many businesses have had to pivot their operations during the lockdown, but the lessons learned will help them in a post-COVID world, says Kate Save.
Delegating the vision: Why your marketing officer should steer the ship
If you’re serious about reaching more customers and growing your brand, why aren’t you giving more weight to your marketers’ ideas?
Destined to fail: Spending money without a marketing strategy is like building a house without a blueprint
Marketing your business is much like building a house, because you need an architectural blueprint to ensure long-term success.
Better than SEO: Why this small-business owner spent his marketing budget on a private jet
You can spend your marketing money on pop-up ads, search words and sponsored posts, but those are all boring things nobody notices.
To keep your promises focus on the unheroic work
Brands are achieved not created. They take time and are the compilation of thousands of unsung actions and decisions made daily within organisations.