Posts tagged "brand management"

The decline of Target can teach other businesses with multiple brands what not to do. And a key lesson is to never abandon a successful marketing strategy.

Fashion retailer Boohoo.com has been criticised after backflipping on a move to stop using sheep's wool following pressure from PETA.

Brand identity is the aggregation of all the little pieces that make up how your company will be perceived.

When thinking about brand, marketing gets most of the love, so here is a list of things you should consider when you think about achieving a brand result.

Woolworths customers are still experiencing an anxious wait for money to come back into their accounts and are telling the retailer the true…

A couple of weeks ago I was catching up with my friend @richardkeeves in Perth for a glass of vino. He was a bit distracted trying to catch …

Continuing my series of answering questions sent in by you, this week’s question asks about brand management. How can a small company mana…

There are plenty of things your organisation does that builds your brand. There is also a pretty long list of things only you care about and…

Seven things to keep in mind when developing a charter that your customers can count on.