By Alisha Horky, Elon University and Mark Pelletier, Radford University
Businesses seem obsessed these days with getting you to “like�…
By Alisha Horky, Elon University and Mark Pelletier, Radford University
Businesses seem obsessed these days with getting you to “like�…
Small businesses would do well to pay attention to the investment in customers shown by German supermarket Aldi with the launch of its “Te…
Late last week, Old Taskmaster read some interesting research from BrandHook that shows 46% of our purchasing decisions are driven by habit….
When it comes to branding, it’s simple: continuity is king! As they say, “Sweeter, sweeter the more you repeater”. The bigger…
Start-ups can compete with big brands providing they give consumers reasons to switch, according to a leading branding consultant. …
